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The 3 Rules of
Good Logo Design
By Sagi Haviv, Partner and Graphic Designer at Chermayeff & Geismar & Haviv.
Appropriate
Logos should be appropriate in its feeling. It is like a personality thing; it is a core idea and feeling of it. If it is for sports, it may be bold and dynamic, if it is in fashion it needs to be elegant.
Distinctive & Memorable
It has to be unusual enough to persist in our mind. If you see it once or twice, you should be able to describe it to someone or doodle it in a piece of paper.
Simple
The logo should be able to be reproduced in every pixel size.
Nowadays, logos are used in the email signature, Twitter and Facebook Avatar to the small as fav icons on the top of your website.
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